A Few Quantitative Snapshots:

• Government contract awards: Hundreds for my clients and my company over 30 years, and still going strong.
• Start-ups: Developed business identities and business plans for three successful new companies in a 12-month period.
• Sports Event Management: Secured 900 $10,000 applications (goal was 200) for paid crew positions for a round-the-world yacht race via an East Coast tour through six ports between Miami and Boston of one-design yachts. Involved planning ports of call events, working with customs and local government, all promotional programs and material design, publicity, securing venues, scheduling accommodations, and arranging insurance and permitting.
• Product Marketing, Yacht Builder: As the high-tech boatbuilder’s director of marketing/agency for 14 years, my traditional and online cross-media publicity and advertising campaigns were attributed with generating $28 million in sales of $60,000-$320,000 vessels. Campaigns included establishing an owner-sell network, trade show sales programs, press junkets/cruises, and virtual online sails among many others.
• E-Commerce and Editorial, Horticulture/Gardening/Florist: Certified Master Gardener (Colorado State University). Written extensively on related subjects for Demand Studios, FastGrowingTrees, TropicalLifestyleAU, and various county extension programs. Designed and developed a full-service florist e-commerce site that increased sales the first year by $40,000, and is now considered the company’s profit and growth center.
• Membership Program: Health and Fitness: Pioneered an innovative membership retention program that increased retention by 38% in the southwestern region and was integrated at the corporate level.
• IT System Development, Hardlines Retail: Designed an integrated accounting/ordering/inventory control/point-of-sale software system for this $60,000 company that virtually eliminated the company’s persistent 4% waste problem.
• Political Campaign Strategy, County Commissioner: Created and managed a regional media campaign that is considered by the candidate to be the reason she was elected even though she was a latecomer to the election and a relative unknown.
• Sponsorship Development: County Fair & Air Show: Increased sponsorship revenues from $55,000 to $135,000 in one year despite the fact that he second year experienced the 2008/2009 economic crisis. Generated $50,000 of sponsorship revenues in 30 days during the economic downturn.
• Transition to E-Commerce, Hardware: Co-led the print-to-online transition team that turned the company from a $3 million-a-year operation to a $10 million one.
• Marketing & Event Program, Industry Association: Developed an on-the-water sales program that became the organization’s most successful marketing-for-members program; it’s still the model in the industry after 15 years.
• Business/Marketing Plan for Start-up, Pet Supplies: Turned a $6,000 marketing investment into a $1 million company in 18 months; the company manufactures “homemade” gifts for dogs.
• Editor, Magazine Publishing: As editor of this new publication, I managed an advertising team of one; together we generated $30,000 in advertising the first month and $170,000 by month 12.
• Program Director, Community Initiative: Created a community survey program that had a 48% response rate (industry high-side standard is 2%).

EDUCATION

English/Communications: University of Massachusetts 1987 – 1988, Texas Tech University 1987 – 1987, Portland State University, 1982 – 1982, George Washington University, 1980 – 1981

EMPLOYMENT

Me, also Patricia Rae Linn LLC

Innovator/Entrepreneur

1988 – Present

More of the same great stuff until 2018… Now? Wait for it…!!!

PRL Marketing Consultants (also dba LC Marketing)

Owner/Creative Director

1988 – 2009

Boston, Massachusetts, Newport, RI, Tucson, AZ, and Grand Junction, CO ~ Full-service marketing firms specializing in marketing program project management. Services include new-market promotional stance design and implementation, public and press relations, trade and consumer show positioning, print and website merchandising, catalog management and design, advertising creative and placement, internal systems development and training, event management, and full publishing services (including research, writing, editing, design and advertising sales for: magazines, books, directories, catalogs, newsletters, brochures, press kits, grant proposals, sponsorship campaigns, training manuals, reports, articles, and press releases).

United States Sailing Association

Editor and Associate Communications Director

1990 – 1996

Information and public relations associate manager for the National Governing Body for the Sport of Sailing through two Olympic Campaigns (Barcelona and Atlanta); Editor of 28- 56-page monthly magazine American Sailor.