Sponsorship programs have played a giant role in event marketing since the early 90s when I was the Communications Director for the U.S. Olympic Sailing Team. I still help events and individuals fund their dreams, like these:

Marketing, Communications & Sponsorship Campaign – County Government/Fair (2008-2011): Garfield County Fair (www.garfieldcountyfair.com), Ten weeks before the 2008 Garfield County Fair was to open, we were asked to take over the publicity because the person who had been taking care of it for the prior three years quit without notice. In short order we published the 72-page fair program, created an

Here’s an example of innovation in sponsorship program design: 2009 Air Show and Fair Sponsorship Packages